2020 has seen a major disruption in traditional 21st century forms of entertainment. Cinemas, festivals, concerts, and birthdays were common activities one would attend. COVID-19 challenged those forms of entertainment but entrepreneurs in the entertainment industry fought back, developing innovative ways where we can continue to experience our favourite forms of entertainment, but just in a different way. From virtual conferences, to birthdays hosted on web meeting apps, to drive-thru cinemas; the entertainment industry has found ways to sustain itself through our era of social distancing.
Drive -through cinemas have made a revival during COVID-19. The idea of a drive-through cinema fits in perfectly with social distancing rules; you get to enjoy a movie out at the cinema while reducing the risk of exposure. Drive-through cinemas were extremely popular from the 1930s onwards, but died out when audio and visual technology improved substantially in the last two decades.
There are certain things to expect when watching a movie at a drive-through cinema, which makes it different from your ordinary movie theatre experience.
For one, you don’t choose your ‘seat’ or parking location upon booking. That is decided by the traffic controller staff upon your arrival. Bigger cars are placed at the back and smaller cars at the front.
Next, tickets are sold by car, not by individual. So you end up paying the same as a car of four people even if you’re alone.
The idea of drive-through cinemas has divided movie-goers, with the best audio-visual technology claiming that a drive-through experience is less than satisfactory.